Formula development can be very quick, but creating a cosmetic brand requires not only the formulation, but also the coordination of various other processes. During the development of a cosmetic product, we have to coordinate hundreds of different processes, some of which run simultaneously and others that build on each other, so the maximum duration of the project is determined by the processes that build on each other. It is important to note that the project lead time often depends on the speed of the customer, as the product samples need to be tested and this time also influences the duration.