Clear communication is one of the fundamental prerequisites for the success of any business. This is especially true when it comes to communications aimed at an international audience. Global brands and market leaders are well aware of this and treat it as a strategic issue within their organizations because they understand that it is an aspect that directly affects their brand’s bottom line. Messages translated from one language to another must be handled professionally, and it goes far beyond a “cold” direct translation. For instance, it is not enough that the person in charge is familiar with the source and target languages. Only a native translator who knows the target country and is familiar with the company’s market segment can provide a quality translation. If the communication is not natural to the consumer, the material may be perceived as translated, unintentionally driving them away from your company’s services.
