RIZLLY RETAIL STUDIO

2020 is all about digitalization in the retail industry: it will be shaped by eye-catching, emerging technologies and will change the way the brands interact with their customers. One of our 2019 project highlights is an impressive digital lighting SolarDrive Tunnel for adidas, that was engineered, produced and installed by Rizlly. This programmable LED tunnel is made up of 180 meters of RGB LED strips installed in 12 separate sections, allowing 16 million colours to shine in a number of scenarios – for maximum impact. Click on the link for a drone’s eye view of the SolarDrive Tunnel: https://vimeo.com/339322392

Rizlly was tasked with highlighting the key features of adidas’s new technology COLD.RDY - which was specifically developed to retain warmth, while remaining functional and fully breathable. As a result, we designed and installed three launch zones to replicate the realistic weather conditions for: Freeze, Snow and Rain. Each of these zones had a unique feel, with varying visuals and colour themes, to emphasize the key concept of the new collection – layers of lightweight warmth – ready for winter.

Nike lands in Florence with its latest, innovative concept in the "lifestyle district" of the I Gigli shopping centre in Campi Bisenzio. We are proud to have been involved with highlighting Nike’s new concept design by providing the graphical and instore communication content - congratulations to the entire team involved for the great collaboration and excellent results!